Creative Strategist

Do you love the moment when a raw concept becomes an ad that actually works? The kind that stops the scroll, sparks interest, and drives real results? If that’s your version of fun, you’re in the right place. This is your opportunity to own the creative strategy behind paid social campaigns at a fast-scaling eCommerce company built to test, learn, and grow quickly.

You’ll lead the charge on concepting, scripting, and optimizing performance-first ads across Meta, TikTok, and other platforms, working closely with product leads, media buyers and creative teams to launch ads that convert. It’s a role for someone who’s not afraid to dive into the data, move fast, and take real ownership over results. If you love building ads that scale, and not just look good, read on.

WHO THEY ARE

This team is behind some of the fastest-scaling DTC launches in Europe. They don’t just chase growth but build the systems and discipline to make it repeatable. Behind the scenes is a tight, driven team of marketers, creatives, and operators who know how to move fast, test smart, and scale what works.

They operate globally, with a strong focus on English-speaking markets. Their systems? Built to launch profitable products repeatedly.

Their culture? Direct, ambitious, and deeply collaborative. If you’re the kind of person who gets energy from solving real problems and seeing your work directly impact revenue, you won’t just fit in here, you’ll thrive.

Their edge comes from how they operate:

• Lean and laser-focused – No layers, no hand-holding. You own the outcome.
• Results over noise – Winning ads are everything. No win, no scale.
• Fast testing loops – Data drives every decision. You launch, learn, and level up daily.
• Global ambition – HQ is in Lithuania, but the team and talent are worldwide and growing.

This is a full-time contractor role with flexible hours. Its a remote opportunity, with the option to work hybrid if youre based in Lithuania.

WHAT’S IN IT FOR YOU

• Creative ownership – Full control over concepting, testing, and optimization
• Remote flexibility – Work from anywhere while syncing with a sharp, globally distributed team
• Vacation – Take the breaks you need to recharge and come back stronger
• Smart collaborators – Join a high-performing team that values clarity, autonomy, and action
• Growth opportunities – Learn fast, take on more responsibility, and shape how things get done

WHAT YOU’RE GETTING INTO

• Research ads, competitors, and audience behavior to uncover performance insights, creative trends, and new testing angles
• Write sharp, conversion-focused concepts for paid social, turning insights into ad ideas that get clicks, not just views
• Develop briefs that give designers, editors, and copywriters exactly what they need to move fast and deliver with precision
• Review performance data in Meta Ads Manager and other tools to understand what’s working and why
• Iterate quickly based on real results. You’ll be refining angles, messaging, and formats to improve ROAS
• Identify creative patterns, test new formats, and contribute fresh ideas that drive growth across multiple products
• Stay plugged into evolving trends in short-form content, user behavior, and platform dynamics to keep creative output sharp
• Collaborate closely with media buyers, product leads, and other creatives to align strategy with outcomes, and launch fast

WHO YOU ARE

• Creative with purpose – You bring strong ideas to the table, grounded in real customer psychology and backed by performance thinking
• Strategic thinker – You understand how creative connects to business outcomes, and you think in ROAS, CTR, and conversion, not just aesthetics
• Fast-moving & adaptable – You work well in dynamic teams, pivot quickly when needed, and never lose momentum
• Performance-driven – You know what makes an ad work, and you’re not precious about iterating to improve it
• Proactive & organized – You manage workflows with clarity and keep projects moving without constant oversight
• Collaborative communicator – You give clear, actionable feedback and thrive in an environment of open, honest discussion
• Tool-savvy – You’re comfortable using Slack, ClickUp, Meta Ads Manager, and Loom, and you learn new tools fast when the work demands it

Bonus Points If You Have

• Experience creating performance-driven ads across a variety of DTC categories or product types
• A track record of helping scale ad spend while improving ROAS
• A strong portfolio that shows not just creativity, but clear performance impact
• Familiarity with creative testing frameworks and rapid iteration cycles
• A strong grasp of emerging trends in visual storytelling, copy, and platform behavior, especially for Gen Z and millennial audiences
• The ability to spot a winning creative angle before the data confirms it

WHAT SUCCESS LOOKS LIKE

30 Days:You’re aligned with your product squad, familiar with the tools, and your first creatives are in testing

60 Days:Your ads are scaling profitably and more than 10% of ads are evaluated as high-performing. You’re producing consistently, learning from performance data, and optimizing in real time.

90 Days:You’ve built a steady pipeline of winning creatives and refined systems for testing and creator coordination. Your work is directly driving revenue growth

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Step 1: Intro Call – A short chat to learn more about your experience and alignment with the role
• Step 2: Team Call – A conversation with members of the creative or marketing team to get a feel for how you think and collaborate
• Step 3: Task-Based Interview – You’ll complete a creative challenge to show us how you approach strategy, messaging, and performance
• Step 4: Final Interview – A deeper discussion with the Head of Digital Marketing (and possibly the COO) to talk through your work and how you’d contribute
• Step 5: Offer & Onboarding – If it’s a mutual match, you’ll be onboarded quickly and start collaborating with your team from day one